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How to Motivate Your People To Think Of You First,

Favorably, And For Years To Come

Increasing market-share

Picture a well-connected independent sales representative calling on a prime prospect.

Whose line will he show first? And why?

All things being equal, he will show – and recommend – the items that mean the most to his customer. And to him.

These items will most likely be your products when he is a participant in your sales or purchase incentive program.

Enter the AIM promotion specialists

Here’s where the AIM promotion staff is invaluable. They not only announce your programs with a flourish, they also keep reminding your participants of their travel destinations. And what it takes to get there.

Effective promotion goes beyond the marketplace.

AIM promotion specialists literally carry your campaign to your participants’ homes with a highly visual mailing program

This can include:

campaign announcements

colorful follow-up pieces including newsletter updates, hype mailers, picture postcards, native food and drink recipes and letters signed by hotel managers, cruise directors, mayors or celebrity guests

customized audio and videotape cassettes

dimensional specialties such as travel books, maps, and native artifacts

individual participant progress reports

Motivating your customers’ and salespeople’s families

These promotions build the family involvement that encourages participants to make those “after hours” sales calls. Or push your product line rather than your competitor’s. Or think seriously of cost-effective new ways to improve their personal productivity and your bottom line – whatever it takes to earn their incentive award trip

The true test of an incentive travel program

It happens after the program is concluded. It’s seeing productive new attitudes and habits formed by the program: attitudes and habits that have paid off in greater bottom line productivity as well as a trip your winners will remember the rest of their lives.